Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As the Lead of our Country Development team, you will:

• Lead, mentor and develop a cross-cultural team of 6 employees, fostering a culture of high performance, accountability and continuous learning

• Develop and execute comprehensive, data-driven marketing and business strategies across 11 countries to achieve ambitious targets and accelerate regional growth

• Ensure efficient spend allocation across channels with a full-funnel approach to marketing performance, using robust measurement frameworks to continuously track, evaluate and optimize KPIs

• Oversee creative production, analysis and optimization to ensure maximum impact across varied media landscapes, maintaining a deep understanding of the full customer funnel

• Guide content and marketing localization strategies (especially influencer marketing) so campaigns and product launches are authentically adapted to local needs across all 11 territories, while identifying and managing key local partnerships

• Align with key stakeholders across teams - including SEA, Social Media, Design, Media Buying, CRM and Product - and at executive levels, ensuring transparent communication and effective reporting on regional performance

• Stay ahead of industry trends, consumer behavior and competitive developments across all 11 markets to position our brand effectively, challenge the status quo and identify emerging growth opportunities

• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”

• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• 5+ years of experience in e-commerce, data-driven marketing and market expansion, with a proven track record of analyzing complex campaign performance and understanding cross-channel impacts

• Demonstrated experience in managing, motivating and scaling teams, with high emotional intelligence and the ability to coach individual contributors

• A highly analytical mindset with significant experience handling, steering and optimizing higher budgets across multiple regions, and strong comfort with marketing KPIs, efficiency ratios and BI tools

• Good understanding of key performance marketing channels and the impact they drive on each funnel step and on the overall business

• Ability to zoom out and formulate a 1 to 3 year regional vision while retaining the agility to pivot tactics, with deep appreciation for cultural nuances and market trends across diverse European landscapes

• Very good English skills with exceptional cross-functional communication, stakeholder management and presentation abilities (fluency in other key regional languages is a strong plus)

Does this sound like you?

• A hands-on leader who enjoys working closely with the team and leading by example

• A data-driven and business-minded marketer who loves turning insights into clear actions

• Curious and always looking to test, learn and improve what works in different markets

• Empathetic and culturally aware, able to understand local customer needs and perspectives

• Structured and reliable, yet comfortable making decisions in a fast-paced, dynamic environment

• A strong communicator who enjoys collaborating with many different teams and stakeholders

• Passionate about Tractive’s mission and products, and motivated by creating real impact for pet parents around the world

• Excited to work in Austria alongside an outstanding team