Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our Communications team, you will:

• Create compelling English content across all channels (website, app, email campaigns, social media, retail, product descriptions) by combining cutting-edge AI tools with your creative expertise
• Ensure all AI-generated content meets quality standards: accurate, readable, on-brand, and aligned with local regulations
• Develop and maintain an internal AI content toolkit, including prompt libraries, templates, and style guides
• Test and evaluate new AI tools and models to improve content outcomes, documenting your findings and best practices
• Continuously fine-tune AI systems with feedback, helping them learn from your inputs to deliver better results over time
• Collaborate with Design, Product, and Marketing teams to ensure content aligns with visual assets, user experience, and strategic objectives
• Create English source content that will be localized for markets worldwide using AI, ensuring it translates effectively while maintaining technical precision and brand consistency
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• Experience using AI in content workflows and a passion for combining tech and creativity
• Strong prompt engineering skills and the ability to optimize AI-generated outputs
• Excellent command of written English – ideally with a flair for U.S.-style tone and phrasing
• 3+ years of experience in copywriting or content creation
• German language skills are a plus
• Valid Austrian work permit or current enrollment at an Austrian university/FH

Does this sound like you?

• Proactive, hands-on, and eager to experiment with AI tools and workflows
• Comfortable juggling multiple deadlines and content types
• Curious, collaborative, and self-organized
• Enthusiastic about creative technologies and their potential in content production
• Excited to work in Austria alongside an outstanding team