Founding Product Marketing Manager
Tavrn
Marketing & Communications, Product
San Francisco, CA, USA
Posted on Mar 27, 2025
Skills:
- Exceptional ability to translate complex product features into clear and compelling marketing messages.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Deep understanding of digital marketing channels, content creation, and sales enablement.
- Analytical mindset with experience using data to inform decision-making and optimize marketing strategies.
- Ability to work collaboratively with cross-functional teams, including product, sales, and engineering.
- Self-driven, adaptable, and able to thrive in a fast-paced, startup environment.
Responsibilities:
- Lead the development and execution of go-to-market strategies for Tavrn's AI-driven legal tools.
- Craft compelling product messaging and positioning that clearly conveys the value of our solutions to personal injury attorneys and legal professionals.
- Create high-impact marketing collateral, including product demos, case studies, whitepapers, presentations, and videos.
- Collaborate with the product team to understand upcoming features and product enhancements, translating them into marketing opportunities.
- Conduct market research and competitive analysis to refine our positioning and identify growth opportunities.
- Partner with the sales team to develop sales enablement tools and materials that support customer acquisition and retention.
- Drive the development and execution of marketing campaigns to generate leads, nurture prospects, and increase product usage.
- Manage and optimize marketing funnels, including tracking key metrics and using data to improve campaign effectiveness.
- Establish and own the product marketing function, contributing to the overall business strategy and growth.
Experience:
- 3+ years of experience in product marketing, preferably in a SaaS or technology-driven environment.
- Proven track record of launching products and driving go-to-market strategies that result in significant growth.
- Experience in the legal technology space or other highly regulated industries is a plus.
- Strong background in market research, competitive analysis, and customer insights.
- Experience working in startups or fast-growing companies with the ability to adapt quickly to changing priorities.
- Excellent verbal and written communication skills, with the ability to create compelling narratives for various audiences.
Educational Requirement:
A Bachelor’s Degree (or related field)
Apply via Email
To apply include a copy of your CV and a cover letter to careers@tavrn.ai. Include the job title in the email subject. We look forward to hearing from you!