Senior GTM Engineer - Salesforce Sales Cloud, GTM processes
Strider
Sales & Business Development
Barbados · Mexico · Dominica · Dominican Republic · Haiti · Jamaica · South America · Central America · Cuba · Antigua and Barbuda · The Bahamas · Belize · Guyana · Grenada · St Kitts & Nevis · St Vincent and the Grenadines · Suriname · St Lucia · Trinidad and Tobago · Remote
Posted on Mar 27, 2026
Requirements
Must-haves
- 5+ years of professional experience
- Required Certifications: Salesforce Platform App Builder; Salesforce Platform Developer I
- Deep understanding of Salesforce Sales Cloud and GTM processes in B2B or PLG SaaS environments
- Experience with Salesforce, Salesforce Flow, and Salesforce Sales Cloud
- Familiarity with CRM systems, data models, APIs, and SQL
- Ability to design and deliver scalable GTM systems and automation workflows
- Deep knowledge of Salesforce declarative tools and automation best practices
- Strong communication skills in both spoken and written English
Nice-to-haves
- Startup experience
- Certifications: Salesforce Data Architect; Salesforce Sharing and Visibility Architect
- Experience with Apex
- Experience with Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, Google Workspace
- Experience with Make.com, Zapier, Xappex G-Connector
- Bachelor’s Degree
What you will work on
- Act as lead builder for go-to-market systems and solutions
- Translate architectural direction into technical requirements and end-to-end GTM implementations
- Refactor legacy systems and implement scalable automation to improve reliability
- Go-to-Market Engineering & Delivery
- Build and optimize complex Salesforce Flows and integrations within a multi-tool GTM ecosystem
- Design and implement automated workflows across systems (Clay, Gong, HubSpot) to streamline customer journeys
- Develop trigger-based logic combining fit, intent, and engagement signals for lead enrichment and prioritization
- Map GTM processes, identify system gaps, and implement improvements for scalability and performance
- Prioritize declarative configurations and use Apex only when necessary
- Integration & Systems Connectivity
- Design and manage integrations prioritizing native connections and leveraging APIs or middleware (Make.com, Zapier) when needed
- Assess current system architecture and propose scalable technical solutions
- Provide technical guidance on system capabilities, constraints, and trade-offs
- Operations & Delivery Excellence
- Execute sprint tasks and contribute to larger roadmap initiatives
- Document requirements, manage UAT processes, support deployments, and validate releases
- Collaborate with Finance, Marketing, Sales, and CX Ops to ensure system alignment across the lifecycle
- Communicate technical updates clearly to non-technical stakeholders
- Tech Stack & Tools
- Core: Salesforce, Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, and Google Workspace
- Integration: Make.com, Zapier, Xappex G-Connector