SI-BONE® is focused on helping patients in one of the most under-served, under-diagnosed, and under-treated areas in orthopedics, the sacroiliac (SI) joint. SI-BONE developed an innovative, patented implant to fuse the SI joint. The iFuse Implant System® provides a less invasive alternative to traditional sacroiliac (SI) joint fusion surgery and has been used in over 90,000 procedures to date.

We are a medical device company that is focused on improving the lives of patients with sacroiliac pelvic conditions. We are looking for people who are passionate about our mission and who are willing to work hard to achieve it. We are also looking for people who are:

• Agile: We work in a fast-paced environment and need to be able to learn and adapt to change quickly.
• Creative: We embrace creativity, and we need people who are not afraid to challenge the status quo.
• Team Players: We roll-up our sleeves and work together as one team to achieve our goals.

General Responsibilities:

The Global Marcom Associate will primarily focus on executing tactics in support of SI-BONE’s digital marketing programs and campaigns. Reporting to the Director of Marketing and Market Development, He/She will support and execute campaigns to improve healthcare provider (HCP) customer acquisition using data analysis from company provided resources. This position may also provide support on a variety of marketing and communications activities such as sales training, direct-to-consumer, field marketing and marketing asset development.

The Global Marcom Associate must always act and conduct company business in an honest, ethical, and strictly legal manner, complying with the Code of Conduct, other company policies, the AdvaMed Code and all applicable laws and regulations, whether national, regional, state, or local. This individual is encouraged, expected, and required to report any suspected violations of laws, regulations, the Code or any other Company policy, and all other suspected unethical behavior. The company does not tolerate retaliation in connection with making good faith reports of suspected violations.

What you will do:

• Support established marketing and market development efforts that establish SI-BONE as the global leader in sacropelvic and spinopelvic solutions through branded and non-branded marketing including digital advertising, SEO and SEM, association marketing, programmatic, geo-targeting, email, web page editing, PowerPoint slide creation and social media marketing.
• In collaboration with product marketing, make suggestions and develop to launch digital campaigns from concept to execution, supporting clinician awareness that drives product demand generation and strategic objectives.
• Record and report key digital marketing KPIs; measure and track monthly for campaign management purposes.
• Gather digital marketing metrics as needed to help support presentations for the sales force, key customers, and senior management.
• Make recommendations to new and existing channels that drive ROI based on marketing goals and objectives.
• Collaborate with external digital marketing and website vendors to evaluate end-to-end customer experience across channels to accelerate customer acquisition.
• In collaboration with Product Marketing, develop engaging website content to support new product launches, both in the US and Europe, support sales enablement and ensure online content remains current and compliant.
• Assist Tradeshow and Events team to support the promotion of both national, regional events.
• Assist SI-BONE Field Marketing team to optimize registrations for local webinars and aid in the execution of marketing collateral for practice-level promotion.
• Working in collaboration with product marketing, identify the benefits and competitive advantages of SI-BONE’s product offering for use in digital environments.
• Support SI-BONE corporate teams to ensure the website is kept current and that corporate communications are delivered as scheduled.
• Participate in planning and execution at sales meetings, training, industry conferences, and tradeshows as needed.
• Adhere to the document control process for digital marketing collateral.
• Other related projects or duties may be assigned as needed.

You will bring:

• General curiosity and creativity to evolve marketing capabilities.
• Willingness to share best practices.
• Willingness to spend time with our sales team and customers.
• High-energy, positive, and collaborative work ethic.
• Data expertise with a focus on driving outbound programs to support revenue goals.
• Excellent communication skills with proven ability to synthesize information and clearly convey complex information in written, presentation and spoken formats to a variety of audiences.
• Proven time and project management skills with the ability to juggle a wide range of competing demands.
• A willingness to collaborate with diverse teams.
• Initiative to meet deadlines, and work with minimal supervision.
• Excellent time and project management skills with the ability to juggle a wide range of competing demands.

Knowledge, Education and Experience:

• Bachelor’s degree required.
• 1-3 years’ relevant experience in marketing, preferably in downstream marketing, with experience in digital marketing strategies, tactics key KPIs.
• Experience reading, interpreting, and using clinical research a plus.
• Experience in medical devices, healthcare, or other regulated fields is a plus.
• Experience developing and executing data-driven multi-channel digital campaigns.
• Experience with Microsoft Office suite, Outlook, Word, PowerPoint, and Excel.

Salary range: $80,000 - $90,000. The compensation range for this position is specific to the location and is in good faith what SI-BONE expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Supplemental pay: bonus and stock