Programmatic Account Manager
Samba TV
Sales & Business Development
Los Angeles, CA, USA
USD 80k-90k / year
Posted on Mar 11, 2026
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
As a Programmatic Account Manager – Key Accounts at Samba, you’ll manage and grow relationships with our largest brand direct customers. You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions. You’ll work closely with Sales to support Media and Entertainment, and Tech customers, drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth with the largest Samba customers.
- Own day-to-day account management for a portfolio of our most key accounts
- Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across brand direct customers in the entertainment and tech space
- Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
- Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within the customer org
- Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams.
- Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for brand-led campaigns
- Support key accounts & agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
- Provide platform education and training on how to request, build, and deploy Samba audiences within customer programmatic workflows.
- Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
- Serve as a feedback loop between key accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance
- Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
- Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with key accounts.
- Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of key account & HoldCo relationships
Who You Are
- Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within large holding companies
- Proactive – You anticipate agency needs and identify opportunities to add value across key accounts
- Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, OMG, Publicis, Dentsu.
- 3–5 years of experience in account management, client services, or programmatic strategy roles
- Direct experience working at or closely with large agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
- Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
- Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
- Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today
- Strong communication and problem-solving skills with a proactive, collaborative approach
- CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
- Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
- Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
- BA/BS with a focus on marketing, business, data, or related experience
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
80000 - 90000 USD a year
Samba expects to offer a base salary between $80,000 - $90,000 USD per year for roles to be performed in New York City or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance. Base salary is just one component of Samba's total compensation package for employees. Other rewards may include bonuses, short-term incentives and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.