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Founding Sales Development Representative

PropRise

PropRise

Sales & Business Development
California, USA
Posted on Feb 5, 2026
We close 80% of pilots. Your job: book more of them. Primer helps commercial real estate teams analyze deals 3x faster. We have a product that resonates and a working outbound motion. We need someone to own it and scale it.

We are in-person, 5 days a week.

What You'll Do

  • Daily cold calling blitzes to multifamily and self-storage acquisition teams
  • Build and run multi-channel outbound (calls, LinkedIn, email) using Apollo + La Growth Machine
  • Book 15+ qualified demos per month with decision-makers
  • A/B test messaging, cadences, and scripts — track what converts and double down
  • Own your metrics: meetings booked, show rate, pipeline created — report insights weekly
  • Surface market feedback: objections, competitive intel, what's resonating
  • Build the playbooks and dashboards that scale this function

You're Right For This If

  • 1+ years B2B outbound experience with quota attainment to prove it
  • You've built pipeline without sales support infrastructure
  • Analytical mindset — you reverse-engineer pipeline goals and track your own numbers
  • Entrepreneurial bias to action — excited to build systems, not inherit them
  • You love cold calling (20 calls is a warmup, not a day)
  • Proficient with Apollo, Clay, or Hubspot
  • SF Bay Area based, in-person 5 days/week

Compensation

  • Base: $70-90K
  • OTE: $100-110K+ (uncapped commission)
  • Equity: 0.25-0.7% (real ownership)

This Role Isn't For You If

  • You need heavy management oversight
  • You prefer structured 9-5 environments
  • You're more excited about "growing into leadership" than the current work
  • You can't handle rejection

PS: If you've read this far, cold call me at 415-874-1519. That's how I prioritize who to talk to first.