Residential Product Marketing Director

Job Description

Residential Product Marketing Director, Sydney or Melbourne.

About Domain and CoStar Group

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

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Property is a high engagement category, and Domain Residential brands attract 7M-9M people each month. Domain is a challenger in the category and has significant growth upside.

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar Group brands include; Homes.com, Apartments.com, CoStar, Loopnet.com, OnTheMarket, Bureaux Locaux, Matterport, Domain, AllHomes and more.

Quick facts; CoStar Group has >8K employees, was founded 39 years ago, and has 84 offices in 13 countries.

About the Role, Accountabilities & Outcomes

Accountable for leading the marketing for the Residential business, including strategy and go to market, value proposition development, brand strategy, and campaign development and execution.

• Drive Strategy and go-to-market planning for the Residential business, together with key cross functional partners in Product and Sales and across the business.

• Develop and drive the vision for the product value proposition and drive perception of 'Why Domain' for consumers and agents

• Develop go to market strategy and execution for consumer; including audience segmentation and prioritisation, campaign and creative development, and drive Audience growth and consumer preference.

• Develop go to market strategy and execution for agents; including audience segmentation and prioritisation, value proposition, competitive positioning, sales narratives, events, customer acquisition and retention, and ultimately drive agent confidence and engagement.

• Drive Residential brand strategy including funnel analysis, strategic goals for campaigns, and brand portfolio management across CoStar Group Australia, including Domain and AllHomes.

• Key contributor to driving Residential business revenue outcomes.

• Leadership of the Residential business marketing team across B2C and B2B Events and Campaigns. Implement best practice people management, talent acquisition and retention, high performance culture and efficient ways of working.

Our Ideal Person

Essentials

• Experience: Proven track record in marketing leadership, product marketing, with > 15 years experience across B2C and B2B.

• Demonstrated Strategic Thinking: Strong analytical skills and commercial acumen to interpret data, insights, and financials and turn it into actionable marketing plans that drive business outcomes.

• Communication and Campaigns: Exceptional written and verbal communication skills, storytelling, campaign and creative development skills, with an ability to drive clarity and influence internal cross functional teams and external stakeholders.

• Leadership: Experience leading and managing teams, including managing managers. Ability to set vision, expectations, inspire team, attract and develop talent and capabilities, drive high performance and engagement, and implement foundational processes.

• Education: Bachelor's degree in Marketing, Business, or a related field.

Preferred

• Experience in Real Estate, Tech, Media, Advertising or Software industries.

• Proven track record of successfully driving growth of a challenger brand.

• Experience driving strong local influence in a global organisation.

• Experience in delivering high impact scaled Events & Experiences.

What's Next?

We'll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there's a match, one of our Talent Partners will reach out, so keep your phone handy! We're genuinely excited about the chance to work together and make a meaningful impact.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or leave a message on 1300 858 356 and we will get back to you.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing