Targeting Specialist
Limeade
Navi Mumbai, Maharashtra, India
Posted on May 18, 2026
Description
Position at WebMD
About the Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status
For Company details, visit our website: www.webmd.com / www.internetbrands.com
Responsibilities:
Responsibilities:
The Targeting Strategist will provide support for approximately four to six sales reps in the form of presale and post-sale optimization of target audience to be marketed to. The Targeting Strategist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure targeting information is communicated thoroughly and effectively. She/he needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.
Key responsibilities of this position include:
- Support internal teams with audience construction by submitting tickets and providing results
- Provide strategic guidance on construction of audiences relevant to brand needs
- Manipulate data to support marketing audience construction and analysis
- Coordinate with internal teams to meet needs around custom requests
- Develop a detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams
- Create and communicate pre-sales and sold deal targeting details in Salesforce
- Liaison between Salesforce and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing)
- Manage targeting process for sold deals from receipt of audience to upload for launch
- Gain a strong understanding of targeting capabilities
Qualifications:
- Bachelor's degree required
- 2+ years online healthcare marketing, and/or sales development experience preferred
- Team player with strong organizational and relationship building skills
- Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
- Problem solving and troubleshooting skills
- Strong verbal and written communication skills
- Proficiency with Microsoft Office products is required