Join us as we empower the world to work out, creating healthier lives together.

The Experiential Marketing Specialist is an entry-level, execution-focused role responsible for supporting the planning and delivery of Life Fitness and Hammer Strength customer experiences. Reporting to the Experiential Marketing Manager, this role focuses on logistics, coordination, on-site execution, and operational support across customer experiences (HUB and factory), trade shows, and brand activations.

The Experiential Marketing Specialist plays a critical role in ensuring experiences are delivered seamlessly, on brand, and on time—while learning the fundamentals of experiential marketing through hands-on execution. This is a highly collaborative role ideal for a proactive "go-getter" who takes pride in handling the detailed logistical tasks required to create successful, memorable customer experiences.

**This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid

WHAT YOU'LL DO

• Event & Experience Execution: Support the end-to-end planning of customer visits (The Hub, Innovation Center, Minnesota Factory tours) and brand activations. Manage timelines, hospitality (hotels/meals), swag, and shipping logistics.

• Logistics & Operations: Oversee the "behind-the-scenes" engine, including vendor sourcing, invoice tracking, event calendars, and the development of run-of-shows and playbooks.

• Creative Support: Collaborate with internal teams to source and develop branded assets. Pitch fresh ideas to elevate the guest experience and assist with promotional content (email/social) for regional events.

• Cross-Functional Coordination: Act as a central point of contact to align stakeholders, book presenters for workshops, and keep project deliverables moving forward.

• Measurement & Insights: Capture on-site content (photos/videos), gather attendee feedback, and assist in post-event reporting to help us constantly improve.

WHAT YOU'LL BRING

Required:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.

• 1–3 years in experiential marketing, events, brand marketing, or project management.

• A "no task too big or small" attitude. You are a self-starter who stays organized in a fast-paced environment.

• Exceptional communication and the ability to manage multiple moving parts simultaneously.

Preferred:

• Prior experience supporting large-scale trade shows.

• Proficiency with project management tools and Microsoft Office.

Physical & Travel Requirements:

• Ability to travel 20% domestically.

• Ability to lift a minimum of 20 lbs. (event materials/assets).

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $62,300 - $86,000 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.