Join us as we empower the world to work out, creating healthier lives together.

We’re looking for a strategic and customer-centric Marketing Manager to lead marketing for the U.S. health club segment—including national chains, regional operators, and boutique fitness brands. You’ll own and execute integrated marketing plans that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio.

This role is both strategic and hands-on. You’ll lead campaign development, adapt global programs for U.S. relevance, and create content that resonates with health club audiences. You’ll also manage a Marketing Specialist and collaborate cross-functionally with Sales, Product, and Global Marketing to ensure alignment and impact.

This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid

What You’ll Do

• Lead marketing strategy and execution for the U.S. health club segment, including boutique fitness and key account chains

• Serve as the segment expert—translating market insights and customer needs into relevant, high-impact marketing

• Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer priorities

• Activate Account-Based Marketing (ABM) programs for key accounts, including both global and U.S.-specific efforts

• Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics

• Create compelling content and tools across digital, social, email, events, and experiential channels

• Define campaign KPIs, track performance, and optimize programs for ROI

• Ensure messaging and creative assets reflect the voice of the customer and maintain brand consistency

• Collaborate with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution

• Manage project timelines, budgets, vendors, and internal/external stakeholders

• Mentor and guide a Marketing Specialist and support junior team members

• Assist in agency management and department operations

What You’ll Bring

• BA/BS in Marketing, Business, or related field (MBA a plus)

• 8+ years of marketing experience, including ownership of integrated campaigns

• Strong understanding of B2B marketing and complex sales cycles

• Experience partnering with Sales to drive growth in segment-specific markets

• Excellent communication, project management, and presentation skills

• Passion for fitness and familiarity with Life Fitness / Hammer Strength products

• Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred

• Experience mentoring or managing team members

• Familiarity with Adobe Creative Suite and AI marketing tools a plus

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $78,800 - $114,200 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.