HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role:

We’re looking for a strategic Senior HR Business Partner to support our US-based teams and play a pivotal role in shaping HoneyBook’s culture and scaling our people strategy, reporting to the Director of HRBP in Tel Aviv.

You’ll partner with senior leaders to drive high-impact, company-wide initiatives that empower teams, support growth, and bring our core values to life. Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. At HoneyBook, putting People First isn’t just an HR philosophy- it’s a company-wide mindset that guides how we lead, build, and grow together. This is a unique opportunity to join a mission-driven company where people and culture are at the heart of everything we do and to help shape the way we scale with intention, care, and impact.

This role is hybrid to our SF office, 3 days per week in office.

Here are some things you’ll be working on:

• Be a strategic partner: Collaborate with senior leaders to understand business goals and translate them into impactful people strategies that foster team health, engagement, and performance.
• Lead organizational change: Support teams through org design, change management, and cultural transformation—ensuring alignment, clarity, and smooth transitions.
• Advise on employee relations: Be a trusted point of contact for employee concerns, guiding managers through complex people matters with empathy, professionalism, and discretion.
• Drive core HR programs: Own and implement initiatives like performance management, compensation planning, recognition, and employee engagement programs that reinforce our values and business objectives.
• Stay ahead of the curve: Monitor trends in the talent and HR space, using data-driven insights to refine our strategy and keep HoneyBook competitive.

Here’s what you’ll need:

• 8+ years of experience as an HR Business Partner, preferably in a tech or high-growth environment
• Strong strategic thinking and creative problem-solving skills.
• Experience supporting US-based teams and knowledge of US employment law
• Outstanding communication skills—clear, confident, and empathetic, able to influence across all levels and work effectively in a global, cross-cultural environment.
• Excellent communication, coaching, and stakeholder management skills
• Collaborative mindset, with a flexible, can-do attitude—especially when partnering with cross-functional teams.
• High adaptability and resilience—you thrive in fast-paced, ever-evolving environments.
• Strong analytical mindset and experience leveraging people data
• Excellent communication, coaching, and stakeholder management skills

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $165-$190k, depending on experience and skills.
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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