HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role:

As a Staff Marketing Designer at HoneyBook, you’ll operate at a highly strategic level, shaping not just individual campaigns, but the systems, narratives, and creative standards that guide how HoneyBook shows up across marketing.

This role is ideal for a senior IC who combines exceptional craft with big-picture thinking, strong cross-functional influence, and comfort using AI-powered tools to accelerate ideation, execution, and iteration. You’ll be deeply involved in setting direction, partnering with leadership, and elevating the quality and impact of marketing design across the organization.

This role is hybrid to our New York hub, requiring 3 days a week in office.

In this role, you will:

• Lead the creative direction for major marketing initiatives, campaigns, and launches across channels
• Define and evolve scalable design systems, templates, and frameworks that enable speed and consistency across marketing
• Partner closely with marketing and product to translate business strategy into compelling creative vision
• Design and oversee high-impact experiences such as landing pages, paid campaigns, lifecycle moments, and brand storytelling surfaces
• Use AI tools to enhance creative exploration, concepting, production efficiency, and iteration—setting best practices for the team
• Review and elevate work across the marketing design team, providing thoughtful feedback and mentorship
• Balance brand expression with performance outcomes, using insights, testing, and experimentation to inform decisions
• Identify opportunities to improve workflows, tooling, and processes to scale marketing design impact

What we're looking for:

• 7+ years of professional experience in marketing, brand, and digital design, with demonstrated senior-level impact
• A strong portfolio showcasing strategic thinking, visual excellence, and systems-level design across digital marketing channels
• Expert proficiency in tools such as Figma, Adobe Photoshop, Illustrator, and emerging AI-powered creative tools
• Proven ability to influence cross-functional partners and contribute to high-level creative and business decisions
• Experience designing for performance-driven marketing while maintaining strong brand storytelling
• A proactive, self-directed designer who thrives in ambiguity and takes ownership of outcomes
• Strong communication skills, with the ability to articulate creative rationale to diverse stakeholders
• Highly organized, detail-oriented, and comfortable managing complex, multi-threaded initiatives

Bonus points if you bring:

• Experience helping teams adopt or scale AI-assisted design workflows
• Experience mentoring senior designers or acting as a creative lead.

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay is $156k-$190k, depending on experience and skills.
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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