Marketing Manager, Diagnostics & Health Systems
Helix
Marketing & Communications
United States · Remote
USD 109k-148k / year + Equity
Posted on Oct 11, 2025
Marketing Manager, Diagnostics & Health Systems
United States - Remote
Marketing
Remote
Full-time
Who We Are & What We Do
At Helix, our mission is simple: to help everyone improve their lives through their DNA.
Ready to make a real-world impact with your skills? At Helix, we're transforming healthcare by making genomics a standard of care. We partner with health systems and life science companies to accelerate the integration of genomic data into clinical practice. Join us in building a future where healthcare is personalized, proactive, and powered by genomics.
What is special about this role?
The Marketing Manager, Diagnostics & Health Systems, will lead the development and execution of strategic marketing initiatives aimed at enhancing brand awareness, customer engagement, and revenue growth. This role involves overseeing marketing campaigns, developing marketing content that supports awareness and lead generation, and collaborating with cross-functional departments to ensure alignment with business objectives. The successful candidate will have extensive experience in marketing management, an understanding of diagnostics and the healthcare industry, strong leadership skills, and a proven track record of delivering impactful marketing results.
As a Marketing Manager, Diagnostics & Health Systems, you will:
- Develop and execute comprehensive marketing strategies for the Diagnostics line of business, including go-to-market plans, sales enablement, and lead generation initiatives.
- Create and manage multi-channel content marketing campaigns, including webinars, white papers, short-form videos, and social media strategies, to educate and engage various audiences on precision medicine and genomics.
- Design and implement demand generation activities that support both Diagnostics and other product lines, with a focus on nurturing leads through the entire buying journey.
- Conduct market research and competitive analysis to identify opportunities and inform product marketing strategies for the Diagnostics line of business.
- Collaborate with cross-functional teams, including product, sales, and other departments, to ensure alignment of marketing initiatives with business objectives and customer needs.
- Develop and manage marketing budgets, ensuring efficient resource allocation and maximum return on investment for both Diagnostics-specific and company-wide marketing efforts.
- Analyze campaign performance metrics and provide actionable insights to optimize marketing strategies and demonstrate ROI to senior management.
- Stay current with industry trends in precision medicine, genomics, and healthcare marketing, incorporating innovative approaches and best practices into marketing strategies.
About you:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.
- 3-5 years of experience in marketing, with at least 2 years in a diagnostics and healthcare marketing role.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
- Proficiency with marketing tools and software, including CRM systems, marketing automation platforms, and analytics tools.
- Strong analytical and problem-solving abilities, with the capacity to make data-driven decisions.
- High level of integrity, professionalism, and attention to detail.
- Ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
- Strong organizational skills and the ability to work both independently and collaboratively.
- Experience with digital marketing, social media, content marketing, and SEO/SEM strategies.
- Demonstrated ability to plan and develop demand generation-focused content, including webinars, white papers, and other marketing assets, with measurable results.
- Knowledge of relevant regulatory requirements and industry standards.
Pluses:
- Relevant certifications (e.g., PMP, Google Analytics, HubSpot) are a plus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For more information or to make an accommodation request reach out to HR@helix.com.
Expected Interview Process:
1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer
Expected Pay For This Role:
There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity
Expected Helix Base: $109,000 - $148,000
Expected Helix Discretionary Annual Bonus: 10% of your annual salary
Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.
The salary range above is our reasonable estimate of the base compensation for this role across US locations. Actual starting pay will be based on non-discriminatory job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about your specific work location salary range during the hiring process.
Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:
- Comprehensive Health Insurance with Date of Hire eligibility
- Above average employer paid premium coverage
- 12 weeks Helix Paid Parental Leave option
- 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
- Comprehensive Well-Being Benefits
- 18 well-being programs covering financial, legal and wellness solutions
- Flexible PTO
- Remote options for many roles and a home office stipend
What To Expect During Your Onboarding Week:
We want to make sure your first week is spent learning the foundations. You will be invited to live orientation sessions and spend time with your hiring manager developing your individual roadmap to success. This experience will include sessions that cover your benefits, security & privacy training, an introduction to the OKR framework used at Helix and our communication tools and norms.
What To Expect During Your First 90 days:
- First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You’ll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.
- Day 30 - 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities.
- Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.
Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Remote: #LI-Remote
The base pay range for this role is $109,000-$148,000 per year.
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Req ID: R736