Senior ABM Manager
Raleigh, NC, USA
About the Role
We're seeking a strategic and results-driven Senior ABM Manager to lead our Account-Based Marketing initiatives across North America. In this role, you'll design and execute highly personalized marketing campaigns targeting our most valuable accounts, driving pipeline acceleration and revenue growth. You'll partner closely with Field Marketing, Sales, and Product Marketing teams to develop targeted strategies that resonate with C-suite and IT Practitioners in key decision-making roles.
Key Responsibilities
ABM Strategy & Planning – Develop and execute multi-year ABM strategies aligned with company revenue goals; identify, prioritize, and tier target accounts based on revenue potential and strategic fit
Campaign Development – Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate with PMM on messaging and sales enablement
6sense & Reachdesk Optimization – Leverage 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel personalized outreach and campaign orchestration
Sales Alignment – Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops that drive continuous improvement
Cross-Functional Leadership – Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success; serve as ABM ambassador across the organization
Performance Management & Optimization – Track ABM metrics (influenced pipeline, win rate, velocity, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion data
Tools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables scalable personalization
Reporting & Insights – Deliver monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholders
Team Development – Build and mentor ABM team members (if applicable); establish best practices and training processes
Required Qualifications
5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketing
Hands-on experience with 6sense – demonstrated proficiency in account selection, intent data analysis, and campaign execution
Hands-on experience with Reachdesk – proven ability to orchestrate multi-channel campaigns and drive personalized outreach at scale
Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact
Strong understanding of B2B sales processes, deal cycles, and customer buying committees
Experience with additional marketing platforms (e.g., Marketo, Salesforce, Sigma)
Demonstrated expertise in marketing analytics, data interpretation, and ROI measurement
Excellent cross-functional collaboration and stakeholder management skills
Ability to translate business objectives into clear marketing strategies and executable plans
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
Preferred Qualifications
Experience in technology, SaaS, or enterprise software industries
Familiarity with LinkedIn Sales Navigator, Salesforce, or similar tools
Background in demand generation, product marketing, or field marketing
Knowledge of sales methodologies (MEDDIC, SPIFF, etc.)
Experience managing ABM team members or coordinating across distributed teams
Certification in marketing strategy, ABM, or account management
Track record of building scaled ABM programs from the ground up
Experience integrating 6sense and Reachdesk with marketing automation and CRM platforms