About the Role

Avalara is seeking a high-performing marketer to join our Revenue Marketing team, the engine behind pipeline generation, customer engagement, and growth for our Core product suite — including our foundational tax compliance and related solutions.

As a Senior Revenue Marketing Manager for Core, you will own the strategy and execution of integrated, multi-channel demand generation programs that drive inquiries, MQLs, and Stage 0 opportunities across Avalara's Core product suite.

Reporting to the Senior Director of Revenue Marketing, you will partner daily with Sales, BDR, RevOps, Product Marketing, and channel specialists to build and execute full-funnel campaigns that convert interest into pipeline.

This is not a "run the playbook" role — it's an opportunity to shape it. You'll use data, intent signals, automation, and AI to close funnel gaps, achieve repeatable results, and deliver predictable, attributable pipeline for one of Avalara's most strategic business lines. Your constant north star is predictable, scalable, and attributable pipeline for Core.

**Only resumes in EN will be considered**

Campaign Strategy

• Own multi-channel campaign planning for the Core product suite, identifying funnel gaps, proposing optimizations, and refining targeting by audience, geography, and messaging
• Look holistically across inbound, outbound, and partner motions to optimize for total target attainment — inquiries, AQLs, MQLs, and Stage 0 opportunities
• Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity, and partner with Sales, BDR, and Product Marketing to ensure Core messaging resonates with real buyers and accelerates decision-making

Campaign Execution

• Lead execution of multi-touch programs across inbound, outbound, and partner channels, balancing net-new launches with in-market optimization to ensure every campaign launches with a test-and-learn model and is tuned for performance over time
• Drive performance through creative iteration, AI-assisted workflows, and precise, timely delivery — ensuring campaigns are sequenced and paced to support pipeline coverage, velocity, and booking attainment for Core products

Channel Strategy

• Own channel strategy for the Core campaign portfolio, balancing the mix across funnel stages to drive lead flow, quality, and acceleration
• Partner with channel specialists across email, web, paid search, events, and partner channels to plan investments, sequence activations, and align to quarterly pipeline goals
• Lead channel readiness across all plays — ensuring targeting, content, cadence, and handoffs are deployment-ready — and adjust inputs based on early performance signals to maximize ROI

Performance & Reporting

• Monitor and analyze performance metrics including inquiry volume, AQL/MQL/SQL attainment, Stage 0 pipeline contribution, conversion rates, and cost-per-opportunity, using data to improve campaigns and support regular business reviews
• Maintain forecast accuracy and responsiveness to in-market signals, partnering with Marketing Ops and channel leads to improve efficiency and accelerate high-conversion plays for Core

• 6–8 years of experience in B2B SaaS demand generation, revenue marketing or integrated campaign management for SaaS or technology companies; experience working in regulated markets a plus
• Proven track record managing multi-touch campaigns end-to-end and collaborating with Sales, BDR, and RevOps partners to drive measurable funnel results
• Hands-on experience with marketing automation and campaign tools such as Marketo, 6sense, ON24, Salesforce, and Power BI
• Deep familiarity with full-funnel metrics — from inquiry and AQL through MQL, SQL, and pipeline — and a demonstrated ability to optimize across the funnel
• Strong analytical and project management skills, with the ability to manage multiple initiatives in a fast-paced, matrixed environment where pipeline outcomes matter more than activity
• Excellent cross-functional collaboration skills; comfortable leading at the peer level across Sales, BDR, Partner, and Marketing Ops
• Professional proficiency in English, with the ability to collaborate with US-based partners

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.