We’re looking for a Senior Partner Marketing Manager to lead and execute our partner and channel marketing strategy in Brazil and LATAM.

In a region where partner-led growth is a strategic pillar, this person will be responsible for developing, coordinating, and executing joint marketing programs with Avalara’s commercial partners driving mutual growth, demand, and pipeline impact.

You’ll collaborate with sales, partner managers, and global marketing teams, and act as the main marketing point of contact for our channel ecosystem in LATAM.

This is a critical and strategic role, requiring someone who is self-motivated, collaborative, organized, and fluent in Portuguese, Spanish. English is preferred for coordination with global teams, but local fluency and cultural understanding are key to success.

You will work remotely from Brazil and report into the Senior Director, International Marketing.

Key Responsibilities

Joint Marketing Plan Development

• Define shared goals with partners for lead generation, awareness, and pipeline acceleration
• Develop and track KPIs for partner-led campaigns and programs

Co-Marketing and Co-Branding

• Lead the development and execution of co-branded campaigns, webinars, events, and digital initiatives
• Create joint content (e.g., case studies, videos, e-books) to highlight success stories and partner solutions

Co-op / MDF Fund Management

• Plan and manage co-op or MDF budgets for joint partner programs
• Ensure program compliance and track ROI from marketing fund usage

Partner Enablement

• Equip partners with sales kits, positioning guides, product materials, and campaign toolkits
• Work with partner managers to train and enable partners to successfully market Avalara solutions

Engagement and Communication

• Maintain regular touchpoints through partner newsletters, incentives, and internal campaigns
• Serve as a liaison between partners, marketing, and sales to ensure alignment and activation

Performance Measurement & Optimization

• Track and report on campaign performance, partner contribution to pipeline, and identify areas for improvement
• Provide insights to optimize programs and strengthen partner relationships

What We're Looking For

• 10+ years of experience in Partner Marketing, Channel Marketing, or Field Marketing
• Strong understanding of channel dynamics and B2B marketing strategy in Brazil / LATAM
• Proven ability to execute demand generation programs and joint GTM initiatives
• Skilled at working cross-functionally across sales, marketing, and partner teams
• Highly organized with excellent project management and communication skills
• Fluent in Portuguese; spanish, English proficiency is preferred for internal collaboration
• Familiarity with SFDC, marketing automation tools, and budget management
• Experience in tech, SaaS, or compliance-related industries is a strong plus

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.