Avalara is seeking a Senior Event Marketing Manager to lead regional and segment-based field programs that drive measurable pipeline and revenue impact. This role is responsible for overseeing the planning, execution, and optimization of local activations — including executive dinners, roadshows, roundtables, and sales-aligned field events — across multiple regions or campaigns.
You will work closely with Sales, Revenue Marketing, Partner Marketing, and Events to ensure territory-level engagement ladders into broader GTM strategy. You’ll manage field marketing plans aligned to pipeline goals, sales coverage needs, and in-market feedback. This role requires strategic planning, operational precision, and a performance-first mindset.
You’ll use AI and technology to streamline execution, improve targeting, and scale your team’s impact. Most importantly, you’ll ensure field marketing is fully accountable to the metrics that matter: pipeline contribution, sales satisfaction, and marketing-influenced bookings
What Your Responsibilities Will Be
• Lead field campaign strategy across assigned segments or regions
• Align event strategy to territory goals, pipeline gaps, and seller priorities
• Partner with Revenue Marketing to ensure local programs are integrated into campaign planning
Campaign Execution
• Oversee planning and delivery of field activations, including execution quality, staffing, and follow-up coordination
• Drive cross-functional alignment across Sales, Event Marketing, and Partner teams
• Apply in-market feedback and performance data to iterate program mix and messaging
Channel Strategy
• Own regional field calendar and format mix across assigned programs
• Ensure events support both TOFU activation and mid-funnel acceleration
• Prioritize event types and targeting based on conversion velocity and regional
coverage
• Track regional performance and optimize for attendance, engagement, and opportunity creation
• Improve operational efficiency across programs using AI workflows and automation
Key Metrics & KPIs
Field Marketing team members are held to monthly, quarterly, and annual quotas to support business revenue. Each individual is accountable for cuts of:
• AQL, MQL, and SQL delivery from field programs
• Pipeline and bookings influence by region and event type
• Event performance across attendance, conversion, and ROI
• Regional sales satisfaction and coverage pacing
• Forecast accuracy and funnel impact of field motions
What You'll Need to be Successful
- 5+ years of experience in field marketing, events, or GTM enablement (level-dependent)
- Proven ability to manage multi-region or cross-segment field programs
- Experience aligning with Sales, Revenue Marketing, and Campaigns
- Strong reporting and performance accountability skills
- Proficiency with tools like Salesforce, Marketo, 6sense, Splash, Goldcast, and Power BI
- AI fluency to support segmentation, automation, and campaign optimization
- Comfortable leading cross-functional collaboration in a high-velocity GTM environment
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.