The Senior Partner Marketing Manager develops and executes integrated marketing strategies to grow Avalara’s partner ecosystem. This role drives lead generation, partner engagement, and revenue through targeted campaigns, partnerships, and community initiatives. The ideal candidate blends strategic thinking with hands-on execution and thrives in a collaborative, data-driven environment.

This is a remote role based in Brazil and will report into the Sr Director, Partner Marketing

*** Only resumes in English will be considered ***

#LI-Brazil

Support the Business

• Design and execute integrated, multi-channel campaigns (outbound, inbound, nurture, and enablement) to accelerate acquisition and expansion within the accountant community.
• Partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion across the buyer journey.
• Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints.
• Plan, manage, and execute Avalara webinars for the accountant community on Avalara and third-party platforms
• Recruit new partners and onboard existing ones through engagement and enablement programs.
• Strengthen Avalara’s presence across organic social platforms to enhance engagement with the accounting community.
• Align with Events and Field Marketing on regional activations including live/virtual conferences.
• Work closely with Strategic Alliance Managers to co-market with key accountant partners and drive leads and referrals.
• Communicate campaign updates and results to internal stakeholders through newsletters and status reports.
• Support annual and seasonal campaigns targeting the accountant channel.
• Manage database and list activities, including imports, research, and reporting.

Measure, Optimize and Grow

• Monitor and analyze campaign performance using KPIs such as MQLs, pipeline contribution, bookings, and conversion rates to inform decisions and stakeholder readouts.
• Continuously test, learn, and optimize campaigns to maximize ROI, leveraging data, AI tools, and automation platforms.
• Implement personalization at scale through AI-driven content and targeting to deliver dynamic, tailored experiences.

• 5–7 years of experience in partner marketing, B2B demand generation, or integrated campaign management, including at least 1 year marketing to or with public accountants.
• Proven success collaborating with Sales, Sales Development, Field Marketing, Brand, and Product Marketing teams.
• Hands-on experience with marketing automation tools (Marketo, Eloqua, AI platforms), Salesforce, webinar platforms (ON24, Zoom), reporting tools (Power BI, Tableau), and data tools (D&B, ZoomInfo).
• Strong analytical mindset with expertise in performance metrics, pipeline analysis, and ROI-driven decision-making.
• Exceptional attention to detail, organization, and time management skills.
• Excellent planning, project management, prioritization, and presentation abilities.
• Positive, adaptable attitude with the ability to thrive in a fast-paced, results-oriented environment.

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.