Avalara is looking for a senior event marketing leader to oversee our conference strategy, overseeing third-party events as a GTM channel to increase revenue through awareness, engagement, and generation. You will manage all planning, execution, and performance of all sponsored, exhibitor, and speaking engagements across Avalara's important segments and partnerships. This role will report to our VP, Revenue Marketing.

You will lead our participation in major partner and industry conferences, working with our commercial teams, Revenue Marketing, Partner Marketing, and Field Marketing to ensure our presence is optimized for growth. You'll manage a calendar of high-value conferences in consideration of revenue goals, pipeline coverage, and growth priorities — and guide measurable performance from every event.

This is a strategic and operational role that blends experience design, executional excellence, and GTM alignment. You will lead a team responsible for in-market delivery, manage vendor and sponsorship relationships, and bring visibility to conference Return on investment and contribution to pipeline. #LI-Remote

Conference Strategy & Calendar Ownership

• Oversee the global strategy and calendar for 3rd-party conferences across Avalara's core segments and growth markets
• Select and prioritize events based on revenue opportunity, partnership opportunity, segment alignment, and influence potential
• Align conference strategy to pipeline and bookings goals, collaborating with Sales and Revenue Marketing to ensure coverage

Pre-Event Planning & Campaign Integration

• Partner with Campaigns, Product Marketing, and Creative teams to ensure messaging, content, and experiences are tailored to audience and event goals
• Collaborate with Revenue Marketing to build integrated pre- and post-event campaign plans
• Build internal readiness — aligning field teams, briefings, speaking opportunities, and booth staffing

In-Market Execution

• Oversee all aspects of conference participation, including logistics, activations, vendor management, and onsite experience
• Ensure delivery of event experiences, lead capture, follow-up workflows, and data handoff
• Lead coordination for high-visibility conferences, including partner engagements and sales enablement

Post-Event Optimization & Performance Reporting

• Track performance across AQLs, MQLs, SQLs, and influenced pipeline by event
• Use AI and reporting tools to evaluate Return on investment, attribution, and conversion velocity
• Improve conference strategy and spend based on performance trends, feedback, and GTM input

• 12–15 years of experience in B2B event marketing or demand generation
• 5+ years of experience managing conference strategy and pipeline delivery across segments and geos
• People management experience managing geographically distributed event marketing teams
• Experience partnering with Sales, Revenue Marketing, Partner Marketing, and Product teams
• Expertise managing large-scale 3rd-party events, sponsorships, and experiential activations
• Familiarity with tools like Marketo, Salesforce, Goldcast, ON24, Power BI, and 6sense
• AI fluency to support segmentation, personalization, and performance optimization
• Excellent project management, vendor coordination, and partner communication
• Comfortable leading planning and in-market execution in high-velocity GTM environments

This is a remote position.

Pay Range Details

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Colorado $136,400 - $225,000 [annually]

Washington $150,800 - $248,600 [annually]

California $136,400 - $272,500 [annually]

NYC $150,800 - $272,500 [annually]

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.