Avalara is looking for a Field Marketing Manager to lead regional and segment-based field programs that drive measurable pipeline and revenue impact. You will oversee the planning, execution, and optimization of local activations — including executive dinners, roadshows, roundtables, and sales-aligned field events — across multiple regions or campaigns.

You will work with Sales, Revenue Marketing, Partner Marketing, and Events to ensure territory-level engagement ladders into broader GTM strategy. You'll manage field marketing plans aligned to pipeline goals, sales coverage needs, and in-market feedback.

You'll use AI and technology to improve execution, improve targeting, and scale your team's impact. Most importantly, you'll ensure field marketing is accountable to the metrics that matter: pipeline contribution, sales satisfaction, and marketing-influenced bookings.

This is a fully remote, US-based position

#LI-Remote

Campaign Strategy

• Lead field campaign strategy across assigned segments or regions

• Align event strategy to territory goals, pipeline gaps, and seller priorities

• Partner with Revenue Marketing to ensure local programs are integrated into campaign planning

• Oversee planning and delivery of field activations, including execution quality, staffing, and follow-up coordination

• Apply in-market feedback and performance data to iterate program mix and messaging

Channel Strategy

• Own regional field calendar and format mix across assigned programs

• Ensure events support both TOFU activation and mid-funnel acceleration

• Prioritize event types and targeting based on conversion velocity and regional coverage

• Guide team readiness across logistics, invitation workflows, and sales handoffs

• Track regional performance and improve engagement and opportunity creation

• Improve operational efficiency across programs using AI workflows and automation

· 5+ years of experience in field marketing, events, or GTM enablement (level-dependent)

· Ability to manage multi-region or cross-segment field programs

· Experience aligning with Sales, Revenue Marketing, and Campaigns

· Reporting and performance accountability skills

· Proficiency with tools like Salesforce, Marketo, 6sense, Splash, Goldcast, and Power BI

· AI fluency to support segmentation, automation, and campaign optimization

· Comfortable leading collaboration in a high-velocity GTM environment

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.