Avalara is looking for an experienced Principal Enterprise Architect to lead our go-to-market (GTM) architecture strategy across Marketing, Sales, and Revenue Operations. You will report to the Head of Enterprise Architecture.

• You will define and lead GTM architecture strategy and roadmap across Marketing, RevOps, and Sales (Market-to-Lead and Lead-to-Revenue).
• You will align architecture investments with Marketing Ops, Sales Ops, and RevOps to boost conversion, speed-to-lead, routing, and attribution.
• You will collaborate with Agile Release Trains (ARTs) to deliver architecture enablers with clear NFRs (latency, scale, reliability, and privacy).
• You will establish enterprise guardrails—canonical GTM data model, consent/PII policies, integration/eventing patterns, and system boundaries.
• You will lead platform reuse (scoring, enrichment, routing, attribution) and minimize stack complexity through standards and ADRs.
• You will partner with Salesforce, Data/AI, Security, Marketing, Sales, and RevOps to provide a seamless end-to-end customer journey.

• Capability & Data: Maintain GTM capability models and canonical data contracts for lead/contact/account/party; enforce dedupe and data quality.
• Segmentation & Scoring: Design ABM segmentation, AI/heuristic scoring, and LeanData-based routing with Service level agreements for lead accuracy and speed.
• Attribution and Insights: Define multi-touch attribution pipelines to Snowflake; deliver standardized metrics and dashboards.
• Integration & Eventing: Architect APIs/events across Salesforce, Marketo, Outreach, CDP, and telemetry systems.
• Compliance & Governance: Embed privacy-by-design (OneTrust/PII), lead design reviews, manage standards by EA board, and document in LeanIX.
• Measurement & Delivery: Track architecture Goals (MQL→SQL lift, routing accuracy, reuse rate); support ARTs with PI planning, integration risk mitigation, and mentoring.
• Vendor & Portfolio: Assess vendors, retire redundant tools, and support M&A integration for GTM systems.

• 12 or more years of experience in enterprise or solution architecture with deep GTM domain expertise.
• Leadership experience across Marketing, Sales, and RevOps programs.
• Expert in Salesforce Sales Cloud, Marketo/MAP, ABM/intent, LeanData, and CDP/eventing tools.
• Experience with GTM data modeling, attribution, Snowflake/ELT, AI-driven scoring, and MLOps.
• Experience In API/event-driven design, NFRs, reference architectures, and portfolio rationalization.
• Hands-on with SAFe/PI planning and governance.
• Knowledge of consent, PII, and privacy frameworks with secure-by-design approach.
• Proficient in LeanIX, Jira, Confluence, C4/UML/ArchiMate, and analytics/BI tools.
• Bachelor's degree in Computer Science or Engineering, or related field. #LI-Onsite

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.