Avalara is seeking a Senior Sales Executive to drive new business growth across the the UK, Ireland and The Nordics. This is a strategic, high-impact role focused on acquiring enterprise customers and expanding Avalara’s footprint across a rapidly evolving tax and compliance landscape.

The ideal candidate will be an accomplished consultative seller, comfortable engaging with the Office of the CFO, and Senior IT Directors, as well as other C-suite leaders to position Avalara’s multi-product tax compliance platform as a key enabler of digital transformation and global scale.

Beyond regional expertise, this individual will possess or quickly acquire global tax domain knowledge, including U.S. sales and use tax, and understand how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

#LI-Hybrid

Key Responsibilities

• Drive net-new revenue growth by identifying, engaging, and closing new enterprise clients across the above mentioned region.
• Lead strategic sales engagements with C-level stakeholders, aligning Avalara’s value proposition with their operational and growth priorities.
• Position and sell Avalara’s multi-product suite, including VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
• Demonstrate thought leadership on Agentic AI’s role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
• Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara’s product innovation and go-to-market strategies.
• Maintain current knowledge of UKI and The Nordics tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

Qualifications

• Proven track record of success in complex, consultative B2B sales within SaaS, ERP, FinTech, or tax technology.
• 5+ years of experience in new business development with consistent quota attainment.
• Experience selling into the Office of the CFO, with strong executive presence and storytelling skills
• Deep familiarity with ERP ecosystems, especially SAP, and how they integrate with compliance or finance solutions.
• Solid grasp of indirect tax and compliance automation in the above regions, with the ability to learn U.S. and global frameworks quickly. (Desirable)
• Awareness of or curiosity about Agentic AI, its business applications, and how AI-driven automation is reshaping compliance operations.
• Self-motivated, strategic thinker able to work independently and collaboratively in a global environment.
• Experience contributing to regional marketing and partner strategies is highly desirable.

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.