Avalara is looking for a Senior Event Marketing Manager to lead third-party event programs that move measurable pipeline growth, brand visibility, and customer engagement across important go-to-market segments. You will manage strategy and planning across large-scale trade shows, ERP partner conferences, and vertical industry events — delivering integrated, data-driven experiences that convert engagement into revenue. You will oversee multi-touch event programs across digital and in-person channels, using AI and analytics to optimize performance, while collaborating with Sales, Partner Marketing, and Revenue Marketing to ensure lead follow-up and conversion.

This is a remote US-based position reporting to the Director of Events

#LI-Remote

A Senior Event Marketing Manager leads the strategy and planning of Avalara's third-party digital and in-person events to grow engagement, conversion, and measurable revenue impact. You will balance new event creation with the optimization of in-market motions and partner-led activations, identifying the most effective event formats, sequencing, and messaging to maximize engagement and conversion.

• 6–8 years of B2B event marketing experience, including 5+ years managing digital and in-person event programs.
• Experience driving revenue through large-scale, high-ROI event portfolios.
• Experienced collaborator in partnering with Sales, Marketing Ops, and vendors to bring measurable pipeline impact.
• Advanced project management capabilities.
• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience in SaaS, FinTech, or tax technology industries; familiarity with ERP ecosystems and event technology platforms.

Pay Range Details

The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be
different in other locations.

Colorado $126,000 - $201,600 (annually)
Washington $126,000 - $222,800 (annually)
California $126,000 - $222,800 (annually)
NYC $139,200 - $222,800 (annually)

The pay range above is the general base pay range for a successful candidate in the state listed. The
successful candidate’s actual salary/wage may be based on various factors, such as geographic
location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on
the terms of the applicable plan and the employee’s role.

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.