As the Director of Web Experience, you’ll own the end-to-end strategy, design, performance, and optimization of our corporate website. Our website is our most powerful growth engine, connecting our brand to decision-makers and driving demand at scale. We're looking for a strategic, creative, and performance-driven Director of Growth
Marketing to lead our website strategy and execution.
This role sits at the intersection of marketing, product, and technology and is responsible for turning our site into a best-in-class digital destination that reflects our brand and drives measurable business outcomes
#LI-Remote
What Your Responsibilities Will Be
Lead the website vision and roadmap—defining and delivering a modern, performant, and brand-consistent web experience
Own web performance and optimization (speed, accessibility, conversion), working with dev/SEO/analytics teams to improve KPIs across all funnel stages
Drive UX/UI strategy grounded in user research, customer journeys, A/B testing, and behavioral data
Collaborate cross-functionally with Marketing, Product, Content, Brand, and RevOps to align the site to business goals and campaigns
Lead vendor relationships with agencies, CMS vendors, and analytics tools; manage web budget and resourcing
Mentor and lead a team of designers, developers, and web producers as the team scales
Ensure accessibility, responsiveness, SEO best practices, and data privacy compliance are baked into every experience
Act as a champion for experimentation—leveraging CRO tactics to iterate, learn, and improve site performance
What You'll Need to be Successful
- 8+ years of experience in digital experience, web strategy, or website optimization—ideally in a B2B SaaS or tech company
- 3+ years of experience managing high-performing teams
- Proven track record leading large-scale web redesigns or optimization programs that drove measurable pipeline/revenue growth
- Strong understanding of web architecture, CMS platforms (e.g. Contentful,
WordPress, Webflow), and web analytics (e.g. GA4, Hotjar, Adobe) - Experience with A/B testing platforms (e.g. Optimizely, VWO) and SEO/SEM best practices
- User-centered design mindset with a bias for action and experimentation
- Excellent communication skills and the ability to collaborate cross-functionally with creative, technical, and marketing teams
- Deep familiarity with customer journeys, product-led growth sites, and multi-touch attribution in B2B
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.