Are you energized by the idea of running your own SaaS business line—without the red tape? Avalara is looking for a General Manager to lead one of its fastest-growing product lines: our 1099 compliance solution. This is a rare opportunity to operate as a mini-CEO within a scaled tech company, with full accountability for results and direct influence across product, sales, engineering, and marketing.
The 1099 business serves a niche but growing market—AP teams and accounting professionals navigating complex compliance workflows. As GM, you'll shape the strategy, define the roadmap, and lead execution to exceed growth targets. You'll balance strategic clarity with hands-on hustle, operating in a lean, cross-functional environment where speed, creativity, and influence matter more than hierarchy.
This is a visible leadership role reporting to the GM of Accelerator Businesses. The team is ready. The product is evolving. The opportunity is real. We're looking for a builder, an operator, and a business-minded leader ready to scale a product and create impact.
#LI-Remote
What Your Responsibilities Will Be
Lead the strategic direction and execution of the 1099 business, including business planning, market expansion, and cross-functional coordination.
Drive revenue growth and operational efficiency by aligning product, sales, marketing, and engineering efforts around clearly defined goals.
Own the end-to-end GTM strategy, ensuring alignment across product positioning, demand generation, customer acquisition, and retention.
Act as a “mini-CEO” for the business—making data-driven decisions, tracking KPIs, and adjusting priorities to exceed plan.
Identify enhancements to the 1099 product in partnership with engineering and product teams.
Create internal relationships, building trust and collaboration across sales, marketing, product, engineering, and customer success.
Be the voice of the business in internal forums, sharing insights, surfacing risks, and presenting growth strategies to leadership.
Explore and implement AI and automation opportunities to improve product value, customer experience, and internal efficiency.
What You'll Need to be Successful
10+ years of cross-functional leadership experience, managing a product or business line in SaaS, accounting, compliance, or financial software.
Expertise in managing GTM strategy across product, marketing, and sales functions.
P&L ownership and operational leadership experience; experience driving growth and margin improvement.
Experience applying AI or automation to solve challenges and scale solutions.
Bachelor's degree in business, finance, accounting, technology, or related field; MBA, JD, or equivalent experience preferred.
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.