Avalara is a growing technology company that's changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the global tax landscape. Avalara is looking for an experienced Paid Search Manager that is passionate about driving performance. As a Paid Search Manager, you'll manage paid search strategies across international markets, promoting our global suite of financial SaaS products. You'll partner with our teams to exceed growth and ROI targets through ongoing optimization of paid search campaigns that produce demand and revenue. You will report to SR Manager Paid Search. #LI-Remote

• Launch and improve PPC campaigns on Google and Microsoft Ads
• Oversee budgets and adjust bid strategies to produce new opportunities for Sales and produce positive ROI
• Strategize and lead paid search account restructure according to performance opportunities and future growth levers
• Collaborate with marketing teams on keyword selection, ad copy and audience targeting
• Meet with Sales Development teams to ensure they understand the intent and value of paid search leads, allowing them to set appointments
• Collaborate with web and SEO team on landing page performance and other optimization opportunities
• Work with marketing partners and confer on paid search strategies for driving demand
• Track KPIs, analiyse performance insights and share results with partners
• Maintain partnerships with PPC ad platforms and vendors to ensure we are maximizing all available technology to improve growth
• Find ways to reduce the risk of click fraud and wasted spend
• Stay informed about PPC and industry trends, technologies, and best practices to guide innovation and results including AI adoption

• 5+ years of experience directly managing PPC with or on behalf of B2B-focused SaaS companies

• Experience running PPC campaigns internationally, including across the US, EMEA and APAC
• Experience managing large budgets and meeting/exceeding monthly goals for spend, MQLs, revenue, customer acquisition, and other main performance metrics
• Experience using advanced bidding strategies such as offline conversions and bidding
• Experience conducting and discerning applicable insights from A/B and multivariate testing
• Working knowledge of analytics tools (Adobe Analytics, and PowerBI)
• BS/BA in Marketing, Digital Media, psychology or a related field
• Proficiency in Salesforce
• SA 360 (Google Marketing Platform suite of products) experience

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.