Job Summary
Avalara is seeking a Growth Marketing Manager to execute multi-channel campaigns and always-on programs that drive pipeline and revenue for Avalara’s U.S. Core segment. This includes supporting new logo acquisition across inbound and outbound motions, from broad-based to account-based tactics. You’ll work closely with team leadership to ensure that marketing activities are timely, targeted, and aligned to strategic business goals.
Quais serão as suas responsabilidades
Key Responsibilities:
- Maintain the campaign calendar to track key dates, milestones, and deliverables, providing visibility and enabling smooth coordination across teams.
- Support cross-functional execution by coordinating the development of campaign assets that align with brand guidelines and deliver a consistent, audience-centric experience across channels.
- Own the day-to-day management of campaign and always-on program execution, ensuring timely launches, updates, and in-flight adjustments to maximize impact.
- Monitor campaign performance and compile actionable insights, contributing to regular reporting and continuous optimization efforts.
- Collaborate with field marketing, events, and partner teams to support execution of complementary programs, ensuring alignment with broader campaign strategy and maximizing impact across touchpoints
- Identify & support process improvements and campaign documentation to increase efficiency, ensure repeatability, and share best practices across the marketing team.
- Leverage AI tools to streamline day-to-day marketing tasks like content generation, audience analysis, and performance reporting, while continuously learning and sharing insights on emerging capabilities with the broader team.
O que precisa possuir para ser bem sucedido
Qualifications:
- 2–5 years in B2B marketing with exposure to integrated campaign execution
- Solid understanding of core marketing principles and execution channels such as email, paid digital, social, etc.
- Exposure to account-based strategies, tools (e.g. 6sense, Demandbase), and best practices
- Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce)
- Organized, detail-oriented with a bias for action
- Eager to contribute to high-impact marketing programs
Como cuidaremos de você
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
O que você precisa saber sobre Avalara
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.