Brief of the Role

AgVend is looking for a Sr. Brand & Content Manager. Someone who will own the narrative that defines how the ag retail industry thinks about technology, data, and the future of the supply chain. This is not a content marketing role in the traditional sense. This is a chance to do something rare: take a career’s worth of industry relationships, editorial credibility, and deep understanding of how ag retail actually works, and use it to shape the conversation from inside the company that is building the technology infrastructure the industry will run on. AgVend holds 35% market share in North American ag retail with 95+ partners. We are the only platform that connects the supply chain (from manufacturer to retailer to grower) so that a retailer has a unified view of their business. What we need now is someone who can make the market understand what that means through sharper thinking, deeper storytelling, and the kind of editorial credibility that earns trust in an industry where trust is everything. You will own AgVend’s Market Authority: the engine that creates belief and demand before a sales conversation ever happens. You will build AgVend’s brand voice, develop executive thought leadership, and produce the content that makes AgVend the definitive authority on outcome-driven ag retail. Every growth motion we run from enterprise acquisition to partner expansion to community advocacy depends on the credibility you build. You will report to the Director of Marketing.

Your Background

You have spent years building credibility in agricultural media, content, or communications. You know this industry, not from a SaaS marketing playbook, but from years of conversations with retailers, growers, agronomists, and manufacturer leaders. You’ve earned the trust of the people AgVend serves, and you understand what it takes to keep it. Specifically:

• Deep experience creating content for the agricultural industry whether in ag media, trade journalism, ag marketing, or agricultural communications. You have an established reputation and network in the industry.

• A track record of producing editorial-quality content that earns attention through substance, not promotion – thought leadership, long-form analysis, industry commentary, or investigative reporting that people actually read and share.

• Experience building or leading a content brand, publication, editorial calendar, or multimedia content program (print, digital, podcast, video, or a combination).

• The ability to position executives as credible industry voices whether through ghostwriting, interview-based content, speaking strategy, or media preparation.

• Strong editorial judgment and point of view: you know the difference between insight and noise, and you have the confidence to kill content that doesn’t meet the bar. We want someone who has opinions about this industry and the confidence to publish them. If you’ve spent your career keeping your perspective out of your writing, this role asks you to put it back in.

• Familiarity with the business side of ag retail: how retailers evaluate technology, how manufacturer relationships work, how grower expectations are shifting, and what keeps ag retail leaders up at night.

Qualities We Seek

Deeply embedded in agriculture
You don’t need to learn the industry. You’ve lived it. You know the players, the dynamics, the politics, and the culture. When you write about the ag supply chain, people who’ve spent their careers in it recognize that you understand their world.

Editorial leader, not a content factory
You believe in quality over quantity. You’d rather publish one piece that reshapes how people think about a topic than ten that get polite engagement. You have a point of view and you’re not afraid to put it in print.

Storyteller with commercial instinct
You understand that great content in a business context isn’t just interesting; it moves people toward a decision. You don’t compromise editorial integrity to do this. You know that the most commercially powerful content is the kind that’s genuinely useful and genuinely honest.

Relationship builder
Your network is part of your craft. You stay close to the people you write about and write for (e.g. the co-op CEO, the agronomist, the manufacturer VP, the grower) because proximity to real conversations is what makes content resonate.

Executive partner
You’re comfortable working with senior leaders. You can take a rough idea from a CEO and shape it into something worth publishing. You push back when the message isn’t sharp enough, and leaders trust you more for it.

Curious and rigorous
You go deep. You read the research, talk to the practitioners, and challenge the assumptions before you write. Your credibility comes from doing the work.

Builder’s mindset
You’re energized by building something new (e.g. a brand voice, an editorial program, a thought leadership platform) in an environment where you have real ownership and the freedom to make it yours.

What We Expect of You

We do what we say we will do.

Content Strategy & Editorial Leadership
Own AgVend’s editorial voice. Define and maintain the brand voice that makes AgVend sound like AgVend across every piece of content, from long-form thought leadership to web copy to partner communications. You are the quality bar for how this company communicates with the market.

Build the content engine
Design and execute the editorial strategy (content pillars, cadence, channels, and formats) that establishes AgVend as the definitive authority on outcome-driven agriculture. This includes long-form thought leadership, industry analysis, trend commentary, and platform narrative content.

Own the ag downturn narrative
AgVend has a distinctive point of view on the current market: that smart retailers invest in platform infrastructure precisely because margins are tight. You will develop, refine, and own this narrative, making sure AgVend is the company that shows up with substance while competitors default to feature marketing.

Translate the AI and platform story
Work with the Sr. Product Marketing Manager to take AgVend’s AI capabilities (Foresight, SWIM, Goose) and platform vision and turn them into a market-facing narrative that builds trust. Product Marketing owns the positioning and messaging foundation. You own how it reaches the market as editorial content, published thought leadership, and brand storytelling. All external AI claims go through Product review before publication.

Executive Thought Leadership
Position AgVend’s leaders as industry voices. Build and run the executive thought leadership program starting with the CEO. This includes speaking opportunity identification, conference submissions, executive content strategy, and media preparation. The goal is to make AgVend’s leadership team the most credible, visible voices in the ag industry.

Speaking and publication pipeline
Identify and pursue the conferences, trade publications, podcasts, and industry forums where AgVend’s voice belongs. You own the pipeline and work with executives to prepare them to deliver.

Brand Voice & Consistency
Be the editorial standard. When content goes out from AgVend (from any team) it meets your bar. You serve as the editorial review point for external-facing content, ensuring consistency in voice, tone, accuracy, and quality across the organization.

Work within established brand standards
AgVend has a visual brand identity in place. You are the editorial complement, the person who ensures the written brand is as sharp and consistent as the visual one.

Feeding the Growth System
Your content powers every growth loop. You create the belief and demand that the Sales team converts into pipeline, the credibility that the Partner Success team leverages to deepen relationships, and the stories that the Community Lead amplifies through the community. You will actively collaborate with loop owners to understand what they need and produce content that serves the system.

Amplify proof stories
Work with Product Marketing to take partner outcomes, case studies, and ROI data and turn them into market authority content for trade publication placements, conference presentations, and industry benchmarks that make individual partner wins into market-level credibility.

Operating Cadence

• Editorial calendar ownership: You maintain a rolling content calendar aligned to product launches, industry events, seasonal moments, and strategic priorities.

• Monthly content performance review: You report on content engagement, authority metrics (speaking placements, publication wins, share of voice), and how content is being used downstream in acquisition and expansion.

• Quarterly thought leadership planning: You align executive thought leadership priorities with company OKRs and market moments each quarter.

What You Can Expect of Us

We do what we say we will do.

People-first
We seek to maximize your personal growth and long-term career success during your time with AgVend and beyond. We value our employees’ lives and aspirations outside of the company.

Ownership and autonomy
You will have the power to realize opportunities, drive change, and delight customers. This is not an environment where good ideas die in approval chains.

A real platform
AgVend’s 95+ partner relationships, nine years of proprietary data, and AI capabilities give you something most content roles don’t — genuinely differentiated substance to work with. You won’t be manufacturing narratives. You’ll be telling a story that’s actually true.

Clear expectations
Performance goals are set quarterly and are rooted in our company values and objectives.

Competitive salary
We know money isn’t everything, but you will be properly compensated for your work.

Company ownership
You are fundamental to the success of AgVend, and thus, you will receive stock options from the company. You won’t just be covering the future of ag retail technology — you’ll have a stake in building it.

Travel
We strongly believe that there is no replacement for a firm handshake; there may be internal team or partner visits required a few times per year. We will compensate for all travel expenses.

Health insurance
We want you and your family happy and healthy, so we have industry-leading health coverage for all of our employees.

Ready for your next challenge?

Send us a note with your interests and background to careers@agvend.com and we will be in touch!