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Principal Product Manager, Relationship Intelligence

Affinity

Affinity

Product, Customer Service
Canada · Remote
CAD 145,400-225k / year
Posted on Jul 3, 2025

Affinity is a relationship intelligence platform that helps dealmakers find, manage, and close more deals by leveraging the power of their network. We use technology to amplify human relationships by providing data and insights that enable people to connect and take action with confidence. At Affinity, you'll have the opportunity to fundamentally change the way people leverage their relationships to do business.

As a Principal Product Manager for Relationship Intelligence, you'll lead one of our most strategically important product domains - the relationship intelligence engine that powers Affinity's CRM and operating platform for private capital.

You'll own the vision and execution for how we map, analyze, and surface relationship insights to unlock our core value drivers. This includes ownership of unique and complex solutions for entity creation and resolution; automated activity tracking; and both implicit and explicit relationship mapping, leveraging AI and both public and proprietary data sources.

In this role, you will own the product roadmap and be responsible for measuring customer and business impact. You will partner with cross-functional teams to conduct research, run experiments, lead teams through design and engineering sprints, define success metrics, measure impact and ultimately ship solutions with the biggest impact on user outcomes.

Preferred Location: Toronto, Canada

You’re excited about this opportunity because you will:

  • Revolutionize how dealmakers leverage their networks and invest capital..
  • Work with complex problems, large proprietary data sets, and AI tools to map the network graph of investors and startups.
  • Develop and evangelize the product vision and strategy for relationship intelligence across multiple products.
  • Conduct market research on the relationships that impact how capital flows into next generation companies, prioritizing differentiating solutions and “wow!” capabilities to unlock those networks.
  • Partner closely with a top decile design and engineering team, leading discovery, definition, design and delivery plans to drive your roadmap and business outcomes.

We’re excited about you because you have:

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

  • 8+ years of product management experience, with at least 3+ years at a B2B SaaS company (enterprise software experience a plus).
  • Experience leveraging complex technology to create delightful product solutions and leveraging AI/ML to drive insights and recommendations.
  • Experience working on zero-to-one products, or leading experiment-based concepts and prototyping quickly to validate ideas before development.
  • Experience collaborating closely with engineering, AI/ML and design teams end-to-end to drive business impact.
  • Strong communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives.
  • Deep understanding and empathy for users.

Deep interest in how technology can unlock the power of professional networks and transform private capital investing, with enthusiasm for Affinity's mission.

How we work:

Our culture is a key part of how we operate, as well as our hiring process:

  • We iterate quickly. As such, you must be comfortable embracing ambiguity, be able to cut through it, and deliver value to our customers.
  • We are candid, transparent, and speak our minds while simultaneously caring personally with each person we interact with.
  • We make data-driven decisions and make the best decision for the moment based on the information available.

If you’d want to learn more about our values click here.

What you'll enjoy at Affinity:

  • We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
  • Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
  • Retirement Planning: We offer an RRSP plan to help you plan for your future.
  • Learning & Development: We provide an annual education budget and a comprehensive L&D program.
  • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Please note that the role compensation details below reflect the base salary only and do not include any equity or benefits. This represents the salary range that Affinity believes, in good faith, at the time of this posting, that it will pay for the posted job.

A reasonable estimate of the current range is $145,400 to $225,000 CAD. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.